The aim of the course is to provide a multi-dimensional perspective on the theory and practice of audience engagement when applied to the organizations that are focused on creative processes. Its particular focus is on the role for audience directed activities as central to the work of Cultural and Creative Sectors organizations’ professionals: cultural producers, managers, curators, and entrepreneurs in the cultural and creative field. The course is an opportunity to gain an international and cross-sectoral perspective on audience engagement practice.
Key contents
- Theory and practice of audience development and audience engagement. The strategic and systemic approach to the audience engagement, cultural policies, democracy, and audience engagement.
- Thresholds, liminal spaces, access, gates, and barriers. The spatial dimension of the work of cultural managers.
- Audience-centred and creative process-oriented organisations.
- The identities of CCS (Cultural and Creative Sectors) professionals in the context of increasing, deepening and diversifying audiences.
- Audience research – the methods of cultural intelligence: the role of cultural/creative professionals, managers, and entrepreneurs in collecting and interpreting data – to know their audiences.
- Audience engagement, sustainability values and digital transformation as new challenges and opportunities in our work with different types of audiences.
Evaluation
Assignments for 5 ECTS total, grading scale 1-5:
1) obligatory – a group work (open style – instructed by the course coordinator – exercises 2 – 4) and the final group’ presentation – groups are asked to submit the final summary (pdf) of their group work after the presentations in the hoodle.
2) obligatory – ’2-pager’ written assignment (instructed by the course coordinator) – audience engagement – creative organisation case analysis. The assignment submitted as a pdf.
3) optional – individualised 30’ online consultation on the audience engagement solutions for your future / current professional activities (on appointment – registration)
How to Register for Open UAS Studies
- Familiarise yourself with Open UAS registration instructions and cancellation terms. Read the descriptions and possible prerequisites of the courses you are interested in.
- Humak’s Open UAS studies are only available for students who have Finnish personal identity code.
- Register to the web store, choose a discount if applicable.
- Purchase courses from the web store during the registration period.
- Provide your personal information and a discount certificate if you have one via the personal information form. You can also find the form from the web store after your purchase. NB! Registration cannot be processed without the personal information form.
- Registrations are processed within 10 working days.
- You’ve secured your place to study! (If previous studies are a prerequisite for the studies, the place will be confirmed when the fulfillment of the requirements has been checked.)
- Once your registration has been processed, you will get instructions via email on how to activate your Humak credentials and how to log in to the Hoodle learning environment. Course specific instructions can be found on Hoodle when the course begins.
- You must use your Humak email in your studies.
