Experience design and experiential learning 5 ECTS (Master´s level), spring 2023

The course sheds light on experience design and experiential learning in the fields of wellness, experience- and nature-based services and tourism. The participants of the course learn about human behaviour from the perspectives of experiencing and meaningful experiences. Special attention will be given to development work applying the knowledge base and methods of experiential learning and adventure education.

The online course will be organized in English which enables an international learning environment.

Key contents

  • meaningful experience, adventure, experientiality
  • service design, experience design, experience economy
  • educational, psychological and social psychological perspectives on experience
  • physical, digital and virtual experiences and environments

Target group

The course is well-suited for students and professionals within the fields of education, business, tourism, sports, leisure and recreation, and youth/social/NGO work. A bachelor’s degree from one of the aforementioned fields is recommended but not obligatory.


The participants should be willing to listen, read, write and speak English.

Why Study at Humak Open University of Applied Sciences?

Humak University of Applied Sciences operates in the whole of Finland and is the country’s biggest educator in the following fields: youth work, organizational work, work community development, adventure and outdoor education, cultural management, and interpreting and linguistic accessibility.

Humak has about 2000 degree students and about 160 experts in various positions. Finland’s unique open university of applied sciences system and Humak’s extensive online training make high-quality academic studies available to everyone with affordable costs regardless of students’ background. Thousands of students take advantage of our wide selection of online courses every year.

Studies Open University of Applied Sciences. Master´s level course.
Method of instruction Online course
Language of instruction English
Study period 30.03.2023 – 31.05.2023
Schedule and mode of delivery Online course including webinars, individual and/or group assignments, a learning/development task, independent studying.

Webinars (3) (Finnish time):

  • 12.04.2023 13.00 – 16.00
  • 26.04.2023 13.00 – 16.00
  • 10.05.2023 13.00 – 16.00
Registration period 26.9.2022-20.3.2023 at 23:59:00 (EET)
Contact person Anita Saaranen-Kauppinen (firstname.lastname@humak.fi, tel. +358 400 349 224)
General information Contact Open UAS student administration for matters regarding registration, payment, certificates:
tel. +358 29 451 9230

On successful completion of this course, students will be able to

  • examine experience design in the field of wellness, experience- and nature-based services and tourism
  • understands human behaviour from the perspectives of experiencing and meaningful experiences
  • analyse the development needs of customers, operations, services, and environments
  • develop customer journeys, services, products, and environments applying the knowledge base and methods in experiential learning and adventure education

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